First of all it is necessary to clarify that the articles or content of a web, are written for people, not for search engines . Away are already over-optimized articles with the keyword in bold an excessive number of times, also tucked into titles of different sizes ... First of all we must take into account that the content is quality, because this is what will offer a vitality to it And give you a value to test any updates from Google.
Content writing for SEO
1º Generates quality content
and extensive:
Evidently the content must be of quality,
UNIQUE and extensive. With extensive we refer to articles of 500 to 700 words.
We have highlighted the unique because it is important not to make copy paste.
You know that Google and its animals are not friends of duplicate content.
Something basic is that the content is quality.
2º Link Relevant External
Websites
: Many webmasters release all their
external links with NOFOLLOW tags as if their Page Rank is a treasure they do
not want to share with anyone. This in addition to not being natural, does not
benefit you. If you make a reference to a relevant external page linked to the
topic, you are telling the searcher that this content is of quality, because in
addition to providing valuable information, cites relevant sources that expand
that information (Wikipedia is an excellent wildcard). This enriches the
content and helps the reader. Here it is very important that the external links
that generate do with target = "_ blank" or what is the same open in
another tab, because this way we will prevent the user from leaving our website
and increase our rebound rate.
3º Images and videos :
Adding visual content to the post is a point that
also denotes that the content you offer is made, just as if we make use of a
video. The advantage of the videos are also several: They increase the time on
page: The videos are easy to digest, so people like to lose a little time to
see what they tell you. This means that the reader is the length of time the
video on your page, so it increases. They help you generate external links, visits
and brand image: If you generate a video and upload it to an external server
integrating this process with your positioning strategy, you can take advantage
of this action to get an external youtube link, for example. In addition you
have the possibility to capture traffic from the network of videos and on the
other hand you will make a brand image with a simple signature in the video or
by the mere mention of the source.
4th Internal Linkbuilding :
Having a correct link strategy within your
website is basic. When you generate a content if it is of quality it is logical
that with the passage of time obtain a positioning value. If in addition to
providing external links of value, you provide internal links of value you will
get the reader to stay longer on your page, visit more sections and also share
positioning value between different pages of your website.
5º Right choice of title and
keywords :
The
title is one of the basic pieces in SEO. Google makes use of this to show you
in your results so having a good title is a must. Here come tricks of all kinds
and go according to what you seek to achieve. If it is an article that has a
short life and what you are looking for is a good volume of visits for the
impact but then "die" titles of the type: X tips for, X things what
... This does not mean that you can not use this technique with Others. For
example, it is important that you see the different variations of your title,
the combinations you have, the competition that has this in Google, the volume
of searches that returns ... In addition to this if you seek to get positioning
by a certain keyword with the article or content Seeks to position it at the
beginning of the title, to denote its importance.
6º Be a little irreverent and
brings different things :
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